Having Adsense setup in your blog doesn't guarantee great success generating money with it. It needs to be optimized and tweaked accordingly to ensure that you get the best outcomes from it. There are many factors determining Adsense success, or its failure. In this post, you'll learn what all these factors are and what to focus on when optimizing Adsense. All the materials are presented in a very compact form to help you learn the most important points fast, quickly, and easily found if you want to come have a look at it again.
Before reading through them, it's best if you have already understood what Adsense is and what its policies are. Also, be sure that your blog is acceptable by Adsense.
Photo by alexdecarvalho.
Factors for Success
There are 4 major factors to make Adsense more successful to bring money in:
- Traffic Levels - As the number of visitors increases, so does the total number of clicks.
- High Paying Ads - Ads that cost the advertisers $3 per click will add more to your revenue than ads that cost $0.01 per click. Finding the right keywords to be the niche of your blog that targets these high (or at least moderate) paying ads are very crucial before you start a blog. Targeting niche keywords that pay very little is not worth your effort.
- Relevant Ads - Ads that are more closely related to your blog are more likely to interest your visitors to click upon. 'Public Service Announcement' or ads that are not related to your content are less likely to be clicked upon because generally, they don't spark any interest in your visitors.
- Optimal Ads Position and Design - Ads position, colors, sizes, number of units, and borders do affect visitors' behavior in looking or clicking at them. Finding the optimal design and position is crucial to maximize your Adsense income.
Each one of these factors are as important as the other. Do not only focus on one or two of them and leaving the other parts weak. Your Adsense success is as good as the weakest part. This is a fact adviced by many probloggers. For example, having high paying ads served on your blog but with only a small number of visitors won't result in good amount of conversion. More details on these factors are explained below.
How to Increase Traffic
These are some practical tips to increase traffic levels that have worked well for many experienced bloggers.
- Build useful, quality, interesting and original content - Reflect on the blogs that you read often and think again why you read them.
- Good blog design - Do you tend to think that a blog has quality content if the design is terrible?
- Link to others - You'll only have others linking to you if you have shown your generosity in linking to others first. Linking helps in two ways: (1) Bring more visitors. (2) Increase your ranking.
- Comment on other blogs - Interact with others genuinely (not spamming) by giving thoughtful comments in other blogs. People will grow their interest in your blog as you interact more with them.
- Update frequently - a significant part of large traffic comes from frequent readers, who wants to see fresh contents all the time.
- Interact with readers - Interact with your readers actively. Answer comments, questions, create memes, games, etc.
- Optimize for search engines - Visitors that tend to click on the ads the most come from search engines. Doing SEO will increase your revenues and your rank as well.
- Add your blog add in your email signature - This can help increase visitor numbers to your blog too.
- Create RSS feed - Let your readers have the option to subscribe easily to your blog's content. Visit Feedburner.com for more details. This method eases their connectivity to your blog.
- List your URL in directories - This increases the chance for people of relevant interest finding your blog easier through many mediums and portals.
- Submit to search engines - Send your blog URL to search engines too and similar sites such as Technorati. Use the right and relevant keywords to describe your blog as this is the most crucial information that connects your blog to your visitors.
- Create a newsletter - This is another option to update your readers of new postings.
- Get involve in other blog projects - Make yourself visible in the blogosphere by actively participating in other projects or memes. The more visibility you have the better.
- Participate in forums - This are the places to find other with similar interest. You can draw visitors to your blog by making yourself visible through helping others in the forums.
- Promote your posts - Send your great posts to others or submit them in social media if you think they have a chance to get votted up. Be selective of which posts to promote to avoid being too annoying.
- Add an 'Email a Friend' button - Add this button below each of your posts to let your readers have the option to email their friends.
Photo by alexdecarvalho.
